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FAQ

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Pricing

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What is an example of dynamic pricing?

There are multiple types of dynamic pricing methods that a tour or activity can use. Here are a few examples of how operators can change their prices with TripWorks:

  • Seasonal Pricing: Ticket prices are higher during peak seasons. For example, if you offer tours on holiday weekends, you can charge more for them during the holiday season.
  • Advance Window Pricing: Lower ticket prices for shoppers who book more than X days in advance. This can be a powerful incentive for out-of-market travelers to book before they arrive in market.
  • Last-Minute Window Pricing: Raise ticket prices for shoppers who book within X hours of an activity. This encourages out-of-market travelers to book before they arrive in market, and allows you to charge more for highly motivated travelers.
  • Channel-Based Pricing: Segment prices based on channel — walkup, e-commerce, phone, or OTAs.
  • Time of Day Pricing: If you have fixed inventory, charge less for less popular timeslots and more for popular timeslots. Get higher utilization for your resources.

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Across TripWorks customers, dynamic pricing has set the price on more than one million bookings.

This is a platform-wide historical total. Add the measurement period before displaying it publicly.

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