dynamic pricing software for tour operators

How to Use Dynamic Pricing

Add your tours or activities
Add your tours or activities to your TripWorks account, along with ticket types and availabilities.
Start building
Start creating pricing strategies within the platform. Follow simple steps to choose your activities, configure pricing rules, select price adjustments, and set up a schedule.
Activate your pricing strategies
Deliver different waivers for different activities. Customize the waiver process for adults & minors. Collect signatures, initials, and waiver-specific information.

Powerful. Flexible.

Adjust your ticket prices in real time, based on supply and demand data. Identify customers willing to pay more for your activity, and get better utilization for your limited resources.

Day of Week (Sat + Sun)
Tickets Remaining
Time of Day (After 2pm)
Days Before
Channel (Direct vs. OTA)

Why use Dynamic Pricing?

Get greater control over pricing strategy
Keep all your customer information in one place. WIth TripWorks, any customer data provided in a waiver automatically updates the customer profile.
Strengthen brand value
Set a price floor that reflects your brand value. Use dynamic pricing to launch seasonal and promotional offers, while remaining profitable.
Powerful, built-in template editor
Use the built-in document manager to design, edit, and preview online waiver forms.

Frequent Questions

Can I charge different ticket prices for holidays, peak business hours, last-minute bookings, large-group bookings, or veterans?

Yes. Our dynamic pricing features give you the power to set ticket prices based on a wide range of criteria. You can raise prices for last-minute bookings, offer discounts to certain types of customers (veterans, senior citizens, children, etc.), offer Happy Hour pricing for specific times of day on specific days of the week, and so much more.

What is an example of dynamic pricing?

There are multiple types of dynamic pricing methods that a tour or activity can use. Here are a few examples of how operators can change their prices with TripWorks:

  • Seasonal Pricing: Ticket prices are higher during peak seasons. For example, if you offer tours on holiday weekends, you can charge more for them during the holiday season.
  • Advance Window Pricing: Lower ticket prices for shoppers who book more than X days in advance. This can be a powerful incentive for out-of-market travelers to book before they arrive in market.
  • Last-Minute Window Pricing: Raise ticket prices for shoppers who book within X hours of an activity. This encourages out-of-market travelers to book before they arrive in market, and allows you to charge more for highly motivated travelers.
  • Channel-Based Pricing: Segment prices based on channel — walkup, e-commerce, phone, or OTAs.
  • Time of Day Pricing: If you have fixed inventory, charge less for less popular timeslots and more for popular timeslots. Get higher utilization for your resources.

Why is dynamic pricing important?

Dynamic pricing gives you more control over your prices. Instead of watching and waiting to see if your tours and activities are priced effectively, you can change prices within minutes, with near-instantaneous results. Dynamic pricing can save you money because it involves the collection and use of data to make intuitive changes in prices quickly.  

What is dynamic pricing?

Dynamic pricing is a strategy of pricing products based on various factors, including current market demand, the season, supply changes, and price bounding. Dynamic pricing changes can occur in real time. The main idea behind dynamic pricing is that it is flexible and based on real-time data.

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Free hands-on onboarding & support
Free hands-on onboarding & support
Free hands-on onboarding & support