What is Abandon Cart?
The TripWorks platform is uniquely designed to capture customer information the moment it is entered online. That way, even if the shopper abandons the purchase, the platform has the details needed to help complete the booking. Or, you can contact the guest directly by phone or text, answer questions, and complete the booking process.
Nine in ten active customers use abandoned-cart reminders. For US accounts, those reminders recovered more than $3.9 million in bookings, including more than $400,000 in the last 90 days. Approximately 78% was recovered automatically, and nearly half of recoveries required more than one email.
Revenue uses TripWorks recovered-cart logic. Dollar totals include US accounts only because other accounts store amounts in local currencies. The enabled rate is influenced by reminders being on by default.