What is Abandon Cart?
The TripWorks platform is uniquely designed to capture customer information the moment it is entered online. That way, even if the shopper abandons the purchase, the platform has the details needed to help complete the booking. Or, you can contact the guest directly by phone or text, answer questions, and complete the booking process.
Nine in ten active customers use abandoned-cart reminders. For US accounts, those reminders recovered more than $3.9 million in bookings, including more than $400,000 in the last 90 days. Approximately 78% was recovered automatically, and nearly half of recoveries required more than one email.
Revenue figures include US accounts only and use TripWorks' recovered-cart attribution. Reminder adoption also reflects that the feature is enabled by default.
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