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Viator, a Sydney-based company recently acquired by TripAdvisor, has emerged as a critical place for successful tour & activity operators to distribute their activities. They have created a curated, on-the-ground approach to tours and activities, and work with local suppliers to offer the very best of each and every destination. For business owners in the tourism industry, a listing on Viator will vastly increase their reach and visibility, along with bringing in online bookings directly through the system.

TripWorks has partnered with Viator and uses a native API connection, which allows TripWorks customers to map their inventory directly onto their products in Viator and keep track of bookings made through Viator.com. Whether you take bookings for water sports, an aquarium, a zoo, or wine tasting, businesses (or suppliers) can become part of the Marketplace platform, exposing their business to 11 million monthly visitors on Viator and 340 million visitors on TripAdvisor. Setup is quick and free; once your application is accepted, suppliers are able to create brochure pages and original content to make their tours or activities stand out from the crowd.

There are no fees to appear on Viator; businesses provide the service with net rates calculated at a discount off the best-published rate, and Viator takes a commission with every sale. You can create products, assign block-out periods, and track all of your bookings through detailed reports and filters. Viator allows for two different types of bookings: Freesale and On Request. Freesale bookings do not require any confirmation on your part; your customer can simply book whatever they like, on the spot. On Request bookings require confirmation or rejection by the supplier.

Tapping into distribution channels is an essential strategy for business growth. Listing your tour or activity on Viator offers access to a new channel, giving businesses a huge audience of millions of potential new customers.

With this integration, Viator automatically connects with your TripWorks account to access your availability and pricing, giving you control over the availability and pricing of booking requests made through Viator. Visitors to Viator will see your availability and pricing in real-time.

When a booking is made on Viator, it will immediately appear in your TripWorks Platform account, affecting your resources, schedule, and availability.

Additionally, any cancellations made by the traveler on Viator are relayed through the API connection, ensuring that your team has access to accurate up-to-the-minute booking availability.

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