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TripWorks makes it possible to track your bookings as conversions in Google Ads - no code required.

Once your integration is active, we’ll automatically report your purchases to Google Ads as conversions.

Built-in drag & drop reports allow you to analyze sales from PPC within your TripWorks platform account. This is incredibly powerful, because you can look at sales by activity, by time of day, by discount code. These types of insights are typically not possible when looking at sales within the Google Ads reporting system.

Additionally, TripWorks tracks important information that allows you to analyze the efficiency of your paid advertising campaigns. When viewing a sale within the TripWorks booking platform, you'll be able to easily see:

• The referring URL
• The landing URL
• The Google Ad campaign name responsible for the sale
• The Google Ad ad group responsible for the sale
• The keyword responsible for the sale
• The conversion age
• The number of pageviews on your site prior to conversion

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